Privacy policy
Privacy Policy
Last updated: July 21, 2026
Replay Labs ("we", "us", "our") operates this website and online store, including all related content, products, services, features, and tools (collectively, the "Services").
Our store is powered by Shopify, which provides the platform that allows us to sell products and provide our Services to customers.
This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, place an order, contact us, or otherwise interact with our Services.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. About Us
Replay Labs is a UK-based sole trader business operating under the trading name Replay Labs.
Trading name: Replay Labs
Product name: Retro Pocket™
Business location: Wirral, United Kingdom
Contact email: altitudebusinessinquiries@gmail.com
For the purposes of applicable data protection laws, Replay Labs acts as the data controller of personal information collected through this website.
2. Personal Information We Collect
When you use our Services, we may collect and process different types of personal information depending on how you interact with us.
This may include:
Contact Information
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
Payment Information
- Payment details
- Transaction information
- Payment confirmations
- Information required to process payments
Payment information is processed by third-party payment providers. Replay Labs does not directly store complete payment card details.
Order Information
- Products purchased
- Order history
- Shipping information
- Returns or refund information
- Customer communications
Account Information
If you create an account, we may collect:
- Login information
- Account preferences
- Saved information associated with your account
Device and Usage Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Website activity
- Pages viewed
- Interaction with our website
This information may be collected through cookies and similar technologies.
3. How We Collect Personal Information
We may collect information from:
Directly From You
When you:
- Place an order
- Create an account
- Contact customer support
- Subscribe to marketing communications
- Complete forms on our website
Automatically
Through:
- Cookies
- Analytics tools
- Website tracking technologies
- Your device and browser
Third-Party Service Providers
We may receive information from services that help us operate our business, including:
- Shopify
- Payment providers
- Shipping providers
- Analytics providers
- Advertising platforms
4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate, improve, and personalise your experience on our website.
Cookies may be used for:
- Keeping the website functioning correctly
- Remembering shopping cart information
- Processing secure checkout
- Understanding website usage
- Improving our products and services
- Measuring advertising performance
- Providing relevant marketing
Some cookies may be placed by third-party services such as Shopify, payment providers, analytics services, and advertising platforms.
You can control or disable cookies through your browser settings. However, disabling cookies may affect certain website functions.
5. How We Use Your Personal Information
We may use your information for the following purposes:
Providing Our Services
Including:
- Processing orders
- Taking payments
- Arranging delivery
- Providing customer support
- Managing returns and refunds
- Maintaining customer accounts
Improving Our Website
Including:
- Analysing customer behaviour
- Improving website functionality
- Developing products and services
Marketing
Where permitted by law, we may use information to:
- Send promotional emails
- Provide product updates
- Display relevant advertisements
You may unsubscribe from marketing communications at any time.
Security and Fraud Prevention
We may use information to:
- Detect suspicious activity
- Prevent fraudulent transactions
- Protect our customers and business
Legal Obligations
We may process information to:
- Comply with legal requirements
- Respond to lawful requests
- Protect our legal rights
6. Sharing Your Personal Information
We may share personal information with trusted third parties where necessary to operate our business.
These may include:
Shopify
Our store is powered by Shopify, which processes information necessary to provide ecommerce services.
Payment Providers
Payment providers process transactions securely and handle payment information according to their own privacy policies.
Shipping Providers
We may share necessary information with shipping companies to deliver your order.
This may include:
- Name
- Delivery address
- Contact information
- Order details
Fulfilment Partners and Suppliers
Because some products may be fulfilled through third-party suppliers and fulfilment partners, we may share necessary customer information required to complete your order.
This may include:
- Customer name
- Shipping address
- Contact details
- Product/order information
These parties only receive information necessary to fulfil and deliver orders.
Legal Authorities
We may disclose information where required by law, legal proceedings, or to protect our rights, customers, or business.
7. Shopify Privacy
Our store is hosted by Shopify.
Shopify processes personal information relating to your use of our website to provide ecommerce services, security, analytics, and platform functionality.
More information about Shopify's privacy practices can be found in Shopify's Privacy Policy.
8. Third-Party Websites
Our website may contain links to third-party websites, services, or platforms.
We are not responsible for the privacy practices, security, or content of third-party websites.
We recommend reviewing the privacy policies of any third-party services you visit.
9. Children's Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from children where prohibited by applicable laws.
If you believe that a child has provided personal information to us, please contact us and we will take appropriate action.
10. Data Security and Retention
We take reasonable measures to protect your personal information.
However, no electronic storage method or internet transmission method can be guaranteed to be completely secure.
We retain personal information only for as long as necessary to:
- Provide our Services
- Complete transactions
- Meet legal obligations
- Resolve disputes
- Enforce agreements
11. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information, including:
- Accessing information we hold about you
- Requesting correction of inaccurate information
- Requesting deletion of your information
- Requesting a copy of your information
- Objecting to certain processing activities
- Restricting certain uses of your information
Customers in the UK and European Economic Area may have additional rights under applicable data protection laws, including the UK GDPR.
To exercise your rights, contact:
altitudebusinessinquiries@gmail.com
12. International Data Transfers
Your information may be processed outside your country of residence.
Where required by law, appropriate safeguards will be used to protect personal information during international transfers.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our business
- Changes to our Services
- Legal requirements
- Privacy practices
The updated version will be posted on this page with a revised "Last updated" date.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact:
Replay Labs
Wirral, United Kingdom